You're missing the point. They could have extended my Xbox Live subscription, or agreed to rush the me the console with overnight shipping, or sent me a new console before I had to send this one back, or extended my warrantee. Anyone of those things would have satisfied me and would have cost MS nothing or next to nothing (in the case of the overnight shipping). But, as a matter of policy, they refused to do any of them. Their service reps were not empowered to help me in any way beyond sending out another box and shipping me another console 3 weeks later. This is indicative of a company that simply doesn't understand customer service. Frankly, for a market leader to act this way is both surprising and sad.