You talk about logic yet throw the 2:1 sales ratio on software (4:1 in Europe, UK and Aus, 9:1 in Japan) out the window and then wonder how Warner could possibly choose Blu-ray.

Almost all of Warner's biggest titles with the one exception of Planet Earth (BBC) have sold around 2:1 on Blu-ray.

Richard Casey of R&B Films releases on both formats. He has stated that the replication costs for the Blu-ray release of Nature's Journey were about 30% more than the HD DVD version, but that all other costs were the same and that 30% replication, in the overall budget, was negligible. This from a studio expecting to move about 20,000 units. Ask yourself how much more negligible the costs will be on a title that's to move 1,000,000 copies.

Blu-ray is keeping pace with DVD's birth. It beat DVD to 100,000 copies (9 months vs. 11 months) and looks to be on pace to beat DVD to 1,000,000 copies.

DVD took 2.5 years to sell 1,000,000 copies (The Matrix - 09.21.99 - DVD format released 03.21.97)

Blu-ray has another year to beat that mark and already has a title that's moved over 250,000 copies - "300" - and that wasn't even an exclusive title.

Transformers with over $110 million more at the box office and released exclusively on HD DVD couldn't beat "300" on Blu-ray's first week's sales according to Nielsen/Videoscan.

With Pirates 3 on the way and more day and date content over the next 12 months that HD DVD, Blu-ray is sure to reach 1,000,000 copies quicker than DVD did. If that's not a good sign I don't know what is.