To be honest, as a Professor of graphic arts and design the logo and art book blow my mind. The logo is clean and says everything that needs to be said. As a artist the heat bloom from the end of your rifle after you fire blew my mind. I had to show it to all my students last week while watching multiplayer movies on the net. Three of my male students and one of the women in my Experimental design class all went out and pre-ordered it that afternoon.