Unfortunatly, Sony is going to be "forcing" BluRay players into the homes of PS3 gamers. I know that osme buyers will get the PS3 just for the BluRay, but i think that's the exception, not the rule. So, this christmas, there will be a couple hundred thousand BlueRay players instantly installed in homes. We will see how the movies are sold and marketed to these people, but the PS3 could tip the balance toward BluRay.