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Toshiba Ramps Up LCD TV And HD DVD Marketing With Launch Of New Brand Campaigns!
Toshiba is kicking their next campaign into gear with Soprano's star Michael Imperioli. Michael will serve as the ambassador for HD-DVD and Toshiba's REGZA Line of 1080p LCD's. It is about time Toshiba had a new campaign to combat Blu-Ray's "shock and lies" campaign. With the Matrix Trilogy dropping this month, HD-DVD will gain some serious market share in the coming months.
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TOSHIBA RAMPS UP LCD TV AND HD DVD MARKETING WITH LAUNCH OF NEW BRAND CAMPAIGNS
Actor, writer, producer Michael Imperioli enlisted to help make HD DVD “The Ultimate Movie Machine-From Toshiba” and REGZA® “The One to Watch” with new print and TV ads
WAYNE, NJ – May 2, 2007 – Toshiba America Consumer Products, L.L.C. (“Toshiba”) announced today the launch of new marketing initiatives to support the company’s rapidly growing HD DVD and REGZA brands. The combination of an HD DVD player and a REGZA 1080p LCD TV results in an incredible high definition home movie experience. Highlighting each product’s attributes, technology and style, the two new ad campaigns emphasize the quality and entertainment experience that REGZA and HD DVD provide.
Serving as an ambassador for HD DVD and REGZA, Michael Imperioli will be featured in HD DVD print ads as well as REGZA and HD DVD TV commercials. In these ads, Mr. Imperioli will speak to the one-of-a-kind product attributes that make REGZA LCD TVs and HD DVD players a great choice for consumers.
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Remainder of Press Release is HERE.
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Last edited by species8472; 05-03-2007 at 12:35 AM.
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05-03-2007, 12:28 AM
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