According to all of their (Blu-Ray group) brute force shock marketing, Blu-Ray is the format of choice. We have "WON THE WAR", the group has proclaimed. So why are they now playing copycat? If your marketing strategy is doing so well, why make changes? The Blu-Ray association has announced that they will be offering 5 FREE Select movies to customers who purchase Blu-Ray Home Players (not the PS3) from July 1 to September 30. Will this help to boost Home Player sales?

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