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The Rise of the North American HD DVD Promotional Group
So I've found the masterminds behind The Look and Sound of Perfect (with the help of ferret.com.au): a very strategically named organization called the North American HD DVD Promotional Group.
Quote:
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The group and its member companies said they plan to back the campaign with an anticipated US$150 million in trade and consumer marketing, advertising and promotion through this year and into 2007. The campaign will promote the format in television, print, online and outdoor advertising markets, co-marketing HD DVD hardware with HD DVD titles expected by the year's end.
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Just the facts...
The most interesting part of this news is that Universal, Paramount and Warners is reported to be part of this group. Why would organizations like Paramount and Warners, who support both formats, join this group? I wonder its worth their time and money to find a clear winner. Perhaps HD DVD will be it since I haven't heard of the Blu-Ray Justice League Heroes Alliance yet.
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...or so they say
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08-24-2006, 05:16 PM
Linear Mode
