TOSHIBA AND CBS ANNOUNCE “STAR TREK: THE ORIGINAL SERIES”
HD DVD PROMOTION

Landmark TV series comes exclusively to HD DVD with fantastic interactive capabilities


CEDIA, the launch of “Star Trek: The Original Series,” Season 1 exclusively on HD DVD. Available on November 20th at retailers nationwide, this boxed 10-disc DENVER, CO – SEPTEMBER 5, 2007 – Toshiba America Consumer Products, L.L.C. (“Toshiba”), announced today a joint promotion with CBS Home Entertainment for set offers “Star Trek” fans the opportunity to not only experience “Star Trek: The Original Series” in full high definition for the first time, but will also allow viewing of the same discs in standard DVD players. “Star Trek” Combo HD DVDs feature HD DVD on one side of the disc and standard DVD on the other.

To support this historic launch, Toshiba has teamed up with CBS Home Entertainment, with plans to offer purchasers of the boxed set and any Toshiba HD DVD player an exclusive, limited edition “Star Trek” Phaser remote control that will operate Toshiba’s HD DVD players. This promotion is planned to coincide with the launch of the “Star Trek” HD DVD boxed set.

“To be part of bringing the pioneering episodes of the landmark ‘Star Trek’ franchise to fans is truly special,” said Jodi Sally, Vice President of Marketing, Toshiba’s Digital A/V Group. “Taking advantage of all HD DVD has to offer, ‘Star Trek: The Original Series’ will be presented with interactive capabilities and a level of visual and audio sophistication fans of the series have never experienced. With this offer fans can also get their hands on merchandise that will not be available any other way.”

The leading-edge technology in Toshiba HD DVD players will enable “Star Trek” fans to access thrilling interactive capabilities such as picture-in-picture video commentaries, the ability to compare visual effects in the re-mastered episodes versus the originals and to take an interactive tour of the Starship Enterprise, for a detailed exploration of the ship.

“Part of the appeal of ‘Star Trek’ is the spirit of its characters to embrace and utilize cutting-edge technology,” said Jeffrey Nemerovski, Vice President of Business Development for CBS Home Entertainment. “The technology, power and innovation of HD DVD has allowed us to present ‘Star Trek: The Original Series’ in an unprecedented way. With the choice of either watching in HD or SD, there truly is no risk in the disc. Enthusiasts can now explore the original episodes and become immersed in picture quality and disc features in a manner not previously possible without HD DVD.”

Meticulously remastered from the original camera negative, each classic episode is presented in pristine condition with new state-of-the-art digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD presentations include rare on-set home movie footage, an inside perspective on what it took to transport ‘Trek’ into the 21st century… and much more.

Showcasing graphics with a 3D look and feel, the interactive “Starfleet Access” menu interface will allow HD viewers to activate icons on seven episodes to provide such features as picture-in-picture video commentaries and an interactive tour of the Starship Enterprise.

In addition to visually experiencing “Star Trek” in a new way through HD DVD, fans of “The Original Series” can enjoy the classic “Star Trek” musical score and sound effects in advanced audio, immersing fans in the complete HD experience.