ClickStar is a movie download service that is backed by Intel and Morgan Freeman. Users can rent movies from 9.99 to 11.99 or pruchase movies from 19.99 to 24.99. Intel has a huge stake in this as they hope that the users of 2 million +
Viiv enabled systems will purchase movies for viewing in their homes. Digital distrubtion of content is really picking up steam to end 2007. First Microsoft strikes a deal with NBC/Universal for original
SD/HD interactive shows for download on the PC, then Microsoft launches the Video Marketplace on Thanksgiving Eve followed by
BitTorrents big deal with several large studios to rent and sell content. All I can say is "about damn time"!
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ClickStar thinks its model of charging between $9.99 and $11.99 to rent first-run feature movies will win over users. (Users can also pay between $19.99 and $24.99 to own them.) Intel, for its part, hopes the service will drive demand for its Viiv technology platform, which has shipped on some 2 million media PCs from makers such as Dell, Hewlett-Packard, and Sony since last January. The technology lets users download digital content, and then watch it on Viiv-enabled media PCs and TVs.
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Red Herring article can be found
here.
12-13-2006, 07:28 AM
Intel and Morgan Freeman are set to launch Clickstar, a video download service..
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