"The emergence of Blu-ray is an enormous boon for HDTV owners, video enthusiasts, and for those who actively seek the best picture and sound possible in their home theater," said Jim Sanduski, Senior Vice President of Marketing for Samsung's Audio and Video Products Group. "Until now, there hasn't been a pre-recorded media solution for consumers to take full advantage of the pristine picture their HDTVs are capable of producing. As the first company to deliver a Blu-ray player in the U.S. market, Samsung has reinforced its commitment to provide our consumers with the most riveting and innovative home theater experience possible."