Team Xbox is reporting that Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba today announced the formation of a new trade organization, the North American HD DVD Promotional Group, Inc., at the Video Software Dealers Association 2006 conference.
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"Following this spring's market introduction, we're now adding advertising and marketing muscle to HD DVD to demonstrate our full commitment to bring consumers the best in high definition entertainment," said Craig Kornblau, President of Universal Studios Home Entertainment. "Surveys are showing that HD DVD is already the #1 recognized brand name for high definition packaged media. In addition, the continued support from Hollywood, CE and IT industries will make HD DVD a true win for consumers this Holiday season."
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The full press release is
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Good to see HD-DVD picking up some steam. I was getting a little worried there with the "soft launch" of the Toshiba player and all...